For more than a decade, the work has sat at the intersection of digital adoption, training and change management. That meant guiding teams through new systems and tools, answering “how does this actually help us?” and making sure technology was something people wanted to use, not something imposed on them.​

As AI tools became more powerful and more accessible, it became clear that many women‑led businesses were either avoiding them completely or trying to figure them out alone late at night, already exhausted. SmartHer AI was created so you don’t have to choose between staying stuck or burning out trying to keep up.