SmartHer AI Privacy Policy

Effective date: October 2026 SmartHer AI respects your privacy. This policy explains how we collect, use, store and disclose personal information when you visit www.smarther.ai, contact us, request a resource, subscribe to updates or book a call. We handle personal information in accordance with applicable privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where they apply.

1. Who we are and how to contact us

In this policy, "SmartHer AI", "we", "us" and "our" means SmartHer AI (ABN 83 843 163 132). For privacy questions, access or correction requests, or complaints, contact:

• Email: helen@smarther.ai
• Phone: +61 3 9022 6560
• Website: www.smarther.ai

2. Personal information we collect

The information we collect depends on how you interact with us. It may include:

• Contact and enquiry forms: your first name, last name, email address and the details you include in your enquiry.
• Free guide or other resources: information you enter in the request form, which may include your name, email address and business name.
• Newsletter subscriptions: your name and email address, along with your subscription preferences and records of consent.
• Bookings: information you provide when booking a free AI clarity call, such as your name, email address, selected appointment time and any details you choose to share.
• Website chat: the messages and contact details you provide through the chat widget.
• Website and analytics information: information such as your IP address, browser and device details, pages visited, referring website and interactions with the site. This may be collected using cookies or similar technologies.

Please avoid including sensitive or confidential information in forms, chat messages or booking notes unless it is necessary for your enquiry.

3. How we use personal information

We may use your personal information to:

• respond to enquiries and provide requested information;
• deliver a free guide or other resource you request;
• send the SmartHer AI Insights newsletter and occasional offers where you have consented or we are otherwise permitted by law;
• arrange, confirm and manage calls or appointments;
• provide and improve our website, services and communications;
• understand how visitors use our website and resources; and
• meet legal, regulatory or security obligations.

We do not sell your personal information.

4. Marketing communications and consent

Where a form asks for your consent to receive communications, you can choose whether to tick the consent box. If you opt in, we may use your details to send the marketing communications described at the time of sign-up. You can opt out of marketing at any time by using the unsubscribe link in an email or contacting us using the details in this policy. We will action unsubscribe requests within the period required by law. You may still receive essential, non-marketing messages relating to a resource you requested, an enquiry or a booking. We aim to send commercial electronic messages in accordance with the Spam Act 2003 (Cth), including applicable consent, sender-identification and unsubscribe requirements.

5. When we disclose personal information

We may disclose personal information to service providers who help us operate our website and business. Depending on how you interact with us, these may include providers of:

• website hosting and technical services;
• forms, customer relationship management (CRM) and business platforms;
• scheduling and appointment booking;
• email delivery and newsletter services;
• website analytics; and
• website chat and customer support tools.

These providers may handle information on our behalf and may access or store it outside Australia. Their locations and arrangements can change. Where personal information is disclosed overseas, we take the steps required by applicable privacy law, which may include taking reasonable steps to ensure the overseas recipient handles the information consistently with the APPs. We may also disclose personal information where required or authorised by law, or where necessary to protect our rights, safety or property.

6. Cookies and analytics

Our website and service providers may use cookies or similar technologies to support website functions, understand site traffic and improve the visitor experience. These technologies may collect information about your device, browser and activity on the site. You can manage or block cookies through your browser settings. Some website features may not work as intended if cookies are disabled. If we use analytics services, those providers may process website information under their own privacy terms.

7. Storage, security and retention

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These steps may include access controls and using service providers with security measures appropriate to their services. We retain personal information only for as long as reasonably needed for the purposes described in this policy, including to provide requested services, manage our business, meet legal obligations and resolve disputes. When information is no longer needed, we take reasonable steps to destroy or de-identify it, unless we are required or permitted by law to retain it. No method of electronic storage or transmission is completely secure. We cannot guarantee absolute security.

8. Access and correction

You may ask us for access to personal information we hold about you or ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. To make a request, email helen@smarther.ai with enough detail for us to identify you and understand your request. We may need to verify your identity before responding. We will respond within a reasonable period and in accordance with applicable law. In some circumstances, the law may allow or require us to refuse a request; if so, we will explain our decision where we are permitted to do so.

9. Privacy complaints

If you have a concern about how we have handled your personal information, please contact us at helen@smarther.ai. Tell us what happened and how you would like us to resolve it. We will acknowledge your complaint and make reasonable efforts to investigate and respond, generally within 30 days. If you are not satisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Other websites and services

Our website may link to third-party websites or services, including forms, booking tools and social media platforms. Those services have their own privacy practices. We encourage you to review their privacy information before providing personal information to them. This policy applies to SmartHer AI's handling of personal information, not to third-party services.

11. Changes to this policy

We may update this policy from time to time to reflect changes to our practices, services or legal obligations. The current version will be published on our website with its effective date. We encourage you to review it periodically.